Red Day

On Thursday, May 14, 2020, Keller Williams associates from around the world took a step back from their real estate businesses and showed their local communities love as part of RED Day – this time, with a socially distant and digital twist. Now in its 12th year, RED Day; which stands for Renew, Energize, and Donate; is an annual, global day of service held on the second Thursday of May.

Making a difference in the lives of others is a core part of the Keller Williams culture, and although this year’s circumstances called for a different approach, the company’s 180,000+ associates in 1,000-plus offices found creative ways to better their communities while staying safe and socially distant. 

Our goal this year is for our KW family to serve their communities in the safest way possible,” says KWRI VP of Operations Ellen Curtis. “This is a challenging time for everyone in our ecosystem, so taking a day to look up, look out to our communities, and serve, is the number one thing we need to do to recharge and renew our own batteries so that we can serve each other, our teams, and our communities at a higher level. This will surely be a RED Day to remember!

KW Cares is a 501(c)(3) public charity created to support Keller Williams associates and their families with hardship as a result of a sudden emergency. The charity is the heart of Keller Williams culture in action – finding and serving the higher purpose of business through charitable giving in the market centers and communities where Keller Williams associates live and work.